HFO

HFO, a US-based hemp brand approached Friction Studio to redesign their website with the objective to enhance the appearance and user experience of their website.

The Challenges

HFO wanted to redesign their website to improve user experience, increase brand recognition and promote sales. Their current website had several issues including improper navigation, no proper structure on homepage, and design irregularities

1

Poor Navigation: The website had poor navigation that made it difficult for users to find the products they were looking for.

2

Lack of Structure on Homepage: The website had no proper structure on the homepage, making it difficult for users to know where to find the information they were looking for.

3

Design Irregularities: The website had design irregularities that made it appear unprofessional.

4

Not Mobile-Friendly: The website was not mobile-friendly, which was a significant disadvantage as more and more people are using mobile devices to access the internet.

The Solution

The aim of the redesign was to create a user-friendly website that would enhance the user experience and provide customers with a seamless shopping experience. Friction Studio implemented the following solutions to address the challenges:

How we manage the project?

A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.

UX Design

UI Design

Interactive

Development

Simplified Navigation

The website’s navigation was simplified, and clear calls to action were added. The navigation menu was streamlined, making it easier for customers to find the products they were looking for.

Colors & Typography

After defining the Information Architecture, we created a color palette and Typeface that resonated with the branding of Flashhouse.

Colors

Primary Colors

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Supporting color

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#000000

Iconography

Clear Messaging

The website was updated with clear messaging that communicated the company’s mission and the benefits of their products. The messaging was presented in a way that was easy to understand and was consistent with the company’s brand identity and values.

Modern Design Elements

The website was redesigned to incorporate modern design elements that reflected the company’s brand identity and values. The new design included updated typography, color scheme, and graphics that were consistent with the company’s branding.

Design Consistency

The website’s design was standardized and made more consistent, ensuring that all design elements were aligned with the brand’s messaging and aesthetic.

Full Responsive

The website was optimized for mobile devices to ensure that users could easily access the site from their smartphones or tablets. The website was made responsive, with a design that automatically adjusts to different screen sizes and orientations

Let's Connect

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