Friction Studio was approached by Partyholics, a brand for party and entertainment products, to redesign its website.
Partyholics had been experiencing issues with their previous website, including poor navigation and a lack of customization options for customers.
The current website design had unintuitive navigation menu, making it difficult for users to find what they were looking for.
The page structure was poorly organized that made it difficult for users to focus on the products and the unappealing visual
The website had limited descriptions and details about products, making it difficult for users to make informed purchasing decisions.
The product customization feature was less engaging, customers were unable to customize products to their liking, leading to a less engaging user experience.
We delivered a high-quality web design solution that addressed the problems faced by Partyholics. The updated website was well-received by users, and the company was able to achieve its goals of improving user experience and driving sales.
A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.
We focused on creating a clear and organized layout, emphasizing the user flow and experience.
Typography
Primary Font
Color
Primary Colors
#F26D22
#8866C5
Secondary Font
Supporting color
#FFBBD8
#EEB746
We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.
We created brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.
A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.
We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.
Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate