Mya&Friends is a dog accessories brand looking for complete branding and Shopify website design. They wanted a clean and modern website that showcased their high-quality and stylish products.
Mya&Friends is a dog accessories brand that was in need of a complete branding and Shopify website design. They had never had a website before and were looking for a professional and user-friendly online presence that reflected the brand's unique style and values. Mya&Friends came to Friction Studio with the main problem of not having a website at all. Without an online presence, they were losing potential customers and struggling to reach a wider audience. Additionally, they had no established brand identity and were in need of a cohesive branding strategy
Lack of a website: Mya&Friends had no online presence, which made it difficult for customers to learn about their products and purchase them.
No established brand identity: Mya&Friends had no consistent branding across their marketing materials, making it difficult for customers to recognize and remember their brand.
No cohesive branding strategy: Mya&Friends had no clear direction or plan for their branding, leading to a disjointed image for the brand.
No logo and packaging: Mya&Friends had no logo and packaging design for their brand.
To solve these problems, Friction Studio provided Mya&Friends with a complete branding and website design on the Shopify platform. We worked with the client to establish a cohesive branding strategy and created a professional and modern website that showcases their high-quality and stylish products. We also optimized the website for mobile viewing and included a responsive design to ensure that it is easily accessible to customers on any device.
A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.
We focused on creating a clear and organized layout, emphasizing the user flow and experience.
Typography
Primary Font
Color
Primary Colors
#F26D22
#8866C5
Secondary Font
Supporting color
#FFBBD8
#EEB746
We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.
We created brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.
A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.
We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.
Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate