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Mya & Friends

Mya&Friends is a dog accessories brand looking for complete branding and Shopify website design. They wanted a clean and modern website that showcased their high-quality and stylish products.

The Challenges

Mya&Friends is a dog accessories brand that was in need of a complete branding and Shopify website design. They had never had a website before and were looking for a professional and user-friendly online presence that reflected the brand's unique style and values. Mya&Friends came to Friction Studio with the main problem of not having a website at all. Without an online presence, they were losing potential customers and struggling to reach a wider audience. Additionally, they had no established brand identity and were in need of a cohesive branding strategy

1

Lack of a website: Mya&Friends had no online presence, which made it difficult for customers to learn about their products and purchase them.

2

No established brand identity: Mya&Friends had no consistent branding across their marketing materials, making it difficult for customers to recognize and remember their brand.

3

No cohesive branding strategy: Mya&Friends had no clear direction or plan for their branding, leading to a disjointed image for the brand.

4

No logo and packaging: Mya&Friends had no logo and packaging design for their brand.

The Solution

To solve these problems, Friction Studio provided Mya&Friends with a complete branding and website design on the Shopify platform. We worked with the client to establish a cohesive branding strategy and created a professional and modern website that showcases their high-quality and stylish products. We also optimized the website for mobile viewing and included a responsive design to ensure that it is easily accessible to customers on any device.

How we manage the project?

A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.

UX Design

UI Design

Interactive

Development

Logo Construction

Packaging Design

Clean & organized layout

We focused on creating a clear and organized layout, emphasizing the user flow and experience.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

The illustration style went through severalphases and multiple iterations.

Colors & Typography

Typography

Primary Font

Le Mans

Aa Bb Cc

Color

Primary Colors

#F26D22

#8866C5

Secondary Font

Roboto Cond.

Aa Bb Cc

Supporting color

#FFBBD8

#EEB746

Iconography

Visual Appeal

We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Brand Consistency

We created  brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Product Content Reorganization


A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Full Responsive

We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.

Results

Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.

58%

Increase in Online Store Sales

40%

Reduction in Bounce Rate

62%

Increase in Conversion Rate

Ready to reinvent your Shopify store design?

Friction Studio has helped hundreds of small eCommerce businesses over the years, to develop custom websites, create stunning brand designs, analyze engagement behavior, and offer a complete website makeover that takes businesses to the next level of success. Connect with us to book a session today!

Let's Talk!

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