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We’re a team of creators, innovators and Shopify enthusiasts!

Over a cup of coffee, we’re just your most trusted wingman for taking your DTC brand to the next level.

Get to know us!

How we started our journey with Shopify

We weren't always Shopify experts, until we had to become one!

It all started while setting up our own store, struggling to find someone who could understand our vision for the brand and help us translate it into an impressive storefront.

Every time we began working with someone, the Friction between our goals and vision for the brand, and their understanding of the store set up, resulted in not just a website that did not represent our message, but one that also lacked the functionalities needed to turn visitors into customers. Let alone even creating a lasting impression on these visitors!

High bounce rates, Low conversion rates, and a storefront we were not happy with.

That's all when it all began. We began learning the ropes of branding and aligning design with it for ourselves and soon realized that we aren't the only ones going through the struggle.

In December 2020, we finally took the call of taking everything we learned while setting up an online store to other DTC brands. We wanted to make the experience of taking your brand online 'Frictionless' so that businesses don't have to spend weeks and months doing what we had to.

From brand strategy, design, and custom implementation while setting up an online store, we took matters into our hands and worked closely with DTC brands over the next few months.

It started as a learning curve and resulted in what you know today as the Friction Studio today!

The values we live by

Working with many other Shopify Partners, DTC industry experts and brands, we have come to realize a few values that truly define everything we do at Friction Studio.


We believe in removing hurdles and simplifying work to run an online business - for us, and for you. 


Your goals are like our own and we take complete ownership of the work required to achieve them!


We keep things simple and transparent with proactive communication as we work together on your brand.

Our vision and mission

To remove the friction between taking your business online and setting up a successful DTC storefront that is unique to your brand!

Meet the team 

The people behind Friction Studio

Vishal Goswami

Founder & CEO

Devang Tiwari

Account Manager

Priyanka Kumari

UX Designer

Saravan Krishna

Senior Shopify Developer

Ready to work together?

We’ve been waiting to hear from you.

Every business is different. Every brand has a different goal. That’s why we want to help you set up a DTC storefront that sets you apart from all the noise!

But that’s going to take a little talking. Let’s catch up over coffee, shall we?

Let’s connect