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Services

A detail oriented process to bring out the best on your storefront.

We believe a systematic and strategic approach to web design and development goes a long way. While our styles may vary from one brand to another, our process-oriented approach remains well-documented and structured to deliver on time.

We build friction-less and beautiful websites on Shopify.

We’re a team of dedicated Shopify experts who believe a beautiful design and efficient website development can go hand in hand. Our services are aligned with our beliefs!

Shopify Design and Development

Shopify provides a powerful eCommerce platform that needs to be tailored as per a business’s needs and its audience - from both the design and functionality perspectives. We design and develop online stores following industry-leading standards and processes, leveraging every feature the CMS has to offer to create a storefront that is compliant and scalable over time.

Our Shopify design and development service includes:

  • Scope and discovery process
  • Sprint execution planning
  • Wire-framing and prototypes
  • Concept design and evaluation
  • Web development and iterations
  • Quality analysis
  • Launch assistance

Migration

Shopify and Shopify Plus are two powerful platforms that offer easy and fast scaling. But if you started your journey on WooCommerce, Magento, BigCommerce, Wix, Ecwid or any other platform, we help you strategically move platforms without hampering your business or how customers are currently engaging with your storefront.

Our migration services include: 

  • Scope and discovery process 
  • Replatform and migration planning 
  • Sprint planning for execution 
  • Secure data migration 
  • Systems integrations and app setup 
  • Internalisation (if required) 
  • Omnichannel sales set up 
  • Conversion optimization 

Custom development tasks and tweaks

Shopify and Shopify Plus are two powerful platforms that offer easy and fast scaling. But if you started your journey on WooCommerce, Magento, BigCommerce, Wix, Ecwid or any other platform, we help you strategically move platforms without hampering your business or how customers are currently engaging with your storefront.

Our custom development services include: 

  • Shopify theme customization 
  • App widget customization 
  • Setting up custom integrations 
  • Developing a storefront feature

Search engine optimization

More than 60% of online purchases stem from the search engines. We help you identify how to get your brand and its products discovered through an ever-changing, dynamic and consumer-centric search engine algorithm.

Our SEO for DTC service includes:

  • Scope and discovery process
  • Competitor analysis 
  • Keyword strategy 
  • Google Analytics Setup
  • Google Search Console Setup
  • Content strategy 
  • On-page optimization 
  • Off-page optimization 
  • Technical SEO Optimization
  • Content development 
  • Monthly Reports

UI/UX Design

We work towards creating a seamless, user-centric and yet, brand-exclusive web design for your storefront. Our Shopify experts won’t just meet your design brief, but also make sure it matches your customer expectations!

Our UI/UX design service includes: 

  • Creative design strategy 
  • Implementation
  • A/B and multivariate testing
  • Performance monitoring
  • User flow mapping
  • Iteration and optimization 

Branding and Packaging

Making an impression is as important as building a great product. We help you accomplish the best of both worlds by taking on the entire scope of branding and packaging at our front.

Our branding and packaging service includes: 

  • Scope and discovery process 
  • Brand moodboards and color palettes 
  • Logo designing 
  • Package conceptualisation and designing 
  • Brand kit (collection of digital, printed, or physical resources) 
  • Strategic branding of online and offline resources 

Free Shopify store audit

Using the best CMS for your eCommerce platform or having a well-designed storefront does not equal conversions in the digital landscape. The way a visitor engages with your website, its elements and flows through the pages, and how they experience each touchpoint, has a big impact on the overall conversions of your store.

Our store audit consists of: 

  • Competitor analysis 
  • Industry benchmarking 
  • User research 
  • User testing 
  • Data-led analysis 
  • Quantitative and qualitative actionables 

Shopify Design and Development

Shopify provides a powerful eCommerce platform that needs to be tailored as per a business’s needs and its audience - from both the design and functionality perspectives. We design and develop online stores following industry-leading standards and processes, leveraging every feature the CMS has to offer to create a storefront that is compliant and scalable over time.

Our Shopify design and development service includes:

  • Scope and discovery process
  • Sprint execution planning
  • Wire-framing and prototypes
  • Concept design and evaluation
  • Web development and iterations
  • Quality analysis
  • Launch assistance

UI/UX Design

We work towards creating a seamless, user-centric and yet, brand-exclusive web design for your storefront. Our Shopify experts won’t just meet your design brief, but also make sure it matches your customer expectations!

Our UI/UX design service includes: 

  • Creative design strategy 
  • Implementation
  • A/B and multivariate testing
  • Performance monitoring
  • User flow mapping
  • Iteration and optimization 

Migration

Shopify and Shopify Plus are two powerful platforms that offer easy and fast scaling. But if you started your journey on WooCommerce, Magento, BigCommerce, Wix, Ecwid or any other platform, we help you strategically move platforms without hampering your business or how customers are currently engaging with your storefront.

Our migration services include: 

  • Scope and discovery process 
  • Replatform and migration planning 
  • Sprint planning for execution 
  • Secure data migration 
  • Systems integrations and app setup 
  • Internalisation (if required) 
  • Omnichannel sales set up 
  • Conversion optimization 

Branding and Packaging

Making an impression is as important as building a great product. We help you accomplish the best of both worlds by taking on the entire scope of branding and packaging at our front.

Our branding and packaging service includes: 

  • Scope and discovery process 
  • Brand moodboards and color palettes 
  • Logo designing 
  • Package conceptualisation and designing 
  • Brand kit (collection of digital, printed, or physical resources) 
  • Strategic branding of online and offline resources 

Custom development tasks and tweaks

Shopify and Shopify Plus are two powerful platforms that offer easy and fast scaling. But if you started your journey on WooCommerce, Magento, BigCommerce, Wix, Ecwid or any other platform, we help you strategically move platforms without hampering your business or how customers are currently engaging with your storefront.

Our custom development services include: 

  • Shopify theme customization 
  • App widget customization 
  • Setting up custom integrations 
  • Developing a storefront feature

Free Shopify store audit

Using the best CMS for your eCommerce platform or having a well-designed storefront does not equal conversions in the digital landscape. The way a visitor engages with your website, its elements and flows through the pages, and how they experience each touchpoint, has a big impact on the overall conversions of your store.

Our store audit consists of: 

  • Competitor analysis 
  • Industry benchmarking 
  • User research 
  • User testing 
  • Data-led analysis 
  • Quantitative and qualitative actionables 

Search engine optimization

More than 60% of online purchases stem from the search engines. We help you identify how to get your brand and its products discovered through an ever-changing, dynamic and consumer-centric search engine algorithm.

Our SEO for DTC service includes:

  • Scope and discovery process
  • Competitor analysis 
  • Keyword strategy 
  • Google Analytics Setup
  • Google Search Console Setup
  • Content strategy 
  • On-page optimization 
  • Off-page optimization 
  • Technical SEO Optimization
  • Content development 
  • Monthly Reports

How do we work?

Well-designed websites offer much more than aesthetics. They entice consumers and help them understand the brand, its products and the value they bring to them. It’s an amalgamation of visuals, text and interactions, each defined and designed as per their goals.

1

Strategize

We focus on getting up-to-speed with what your brand and products are all about, and who your storefront is going to be targeted at...

2

Research and moodboard

After which, we deep dive into your industry, competitors and bring together a detailed moodboard on what your brand’s storefront can look like. 

3

Sitemap and wireframe creation

With the scope well-defined, we start developing your sitemap and defining how the content and features on the storefront will interrelate.

4

Design

We collaborate with you throughout the design process, giving you the opportunity to reflect your personality on the storefront. It can be something as simple as a logo to start with, but you have the end-say and we’re here to make this journey simple for you.

5

Develop

With strong strategies in place and an approved design, we begin developing your storefront. We take care of all the coding and online store set up so that you can focus on adding pages and products to your site.

6

Test

Once your storefront is developed and the content is uploaded, our Quality Analysis team takes on the job of looking for any potential problems in the site’s functionality. Our goal is to remove all friction in your journey to maximum market potential!

7

Launch

Once we have got a go-ahead from you and our team of Quality Analysts, we’ll help you launch your store into the multiverse. Just don’t forget to invite us to the party!

8

Support and assistance

As your storefront takes on the world, we become your backbone and support you as you scale. We’re just one call or email away if your needs evolve.

How do we work?

Well-designed websites offer much more than aesthetics. They entice consumers and help them understand the brand, its products and the value they bring to them. It’s an amalgamation of visuals, text and interactions, each defined and designed as per their goals.

1

Strategize

We focus on getting up-to-speed with what your brand and products are all about, and who your storefront is going to be targeted at...

2

Research and moodboard

After which, we deep dive into your industry, competitors and bring together a detailed moodboard on what your brand’s storefront can look like. 

3

Sitemap and wireframe creation

With the scope well-defined, we start developing your sitemap and defining how the content and features on the storefront will interrelate.

4

Design

We collaborate with you throughout the design process, giving you the opportunity to reflect your personality on the storefront. It can be something as simple as a logo to start with, but you have the end-say and we’re here to make this journey simple for you.

5

Develop

With strong strategies in place and an approved design, we begin developing your storefront. We take care of all the coding and online store set up so that you can focus on adding pages and products to your site.

6

Test

Once your storefront is developed and the content is uploaded, our Quality Analysis team takes on the job of looking for any potential problems in the site’s functionality. Our goal is to remove all friction in your journey to maximum market potential!

7

Launch

Once we have got a go-ahead from you and our team of Quality Analysts, we’ll help you launch your store into the multiverse. Just don’t forget to invite us to the party!

8

Support and assistance

As your storefront takes on the world, we become your backbone and support you as you scale. We’re just one call or email away if your needs evolve.

Ready to Work Together?


We’ve spent over a year learning the ropes of web design and development on Shopify and Shopify Plus. Our zeal to leverage technological advancements, industry best practices and documentation have led to hundreds of brands succeeding online.

And the next could be yours!

Let’s talk!

And here's what our clients have to say....

Our Shopify design and development methodology has earned five star from international brands across different industries.

Vishal and the team at Friction Studio are super talented and have gone above and beyond on multiple projects for us. They are true experts in Shopify and would highly recommend them.

Kevin Watkins

Founder, Farewell Media

I knew I was in presence of an expert which is awesome. One thing that I found really incredible is after launch there were actually no bugs, no glitches, nothing like that.

Jack Williams

Founder, Anarchy Label

They were really patient, worked very diligently, and did an abnormal job. I'll surely recommend them. They are really experts.

Bryce Alderson

Former Owner, Orphic Nutrition

They were awesome and helped us build our website the exact way we wanted it to look.

Naina & Tatiana

Co-founders, La Vie Luxe Swim

If you are looking to redesign your store, Friction Studio is the go-to Shopify Agency.

Ian Dollan

Founder & CEO, Carolyn's Sweets

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