The Roo approached Friction Studio to help them establish a strong online presence to stand out in a competitive market.
The Roo needed a quick and new brand strategy. They were looking for someone who could not only differentiate them from the others but also provide a seamless user experience across all devices.
They wanted to stand out in the market and differentiate themselves from competitors
They wanted to improve the user experience on all devices to increase conversions.
Their current design lacked a proper structural design resulting in high bounce rate.
The product images used across the product pages did not allure the users' interest and lacked focus to a larger intent.
We took a customer-centric approach to design The Roo's website. To differentiate the brand, we used bold typography with a minimalistic color palette to create a standout aesthetic.
A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.
We focused on creating a clear and organized layout, emphasizing the user flow and experience.
Typography
Primary Font
Color
Primary Colors
#F26D22
#8866C5
Secondary Font
Supporting color
#FFBBD8
#EEB746
We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.
We created brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.
A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.
We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.
Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate