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Mya & Friends

Mya&Friends is a dog accessories brand looking for complete branding and Shopify website design. They wanted a clean and modern website that showcased their high-quality and stylish products.

The Challenges

Mya&Friends is a dog accessories brand that was in need of a complete branding and Shopify website design. They had never had a website before and were looking for a professional and user-friendly online presence that reflected the brand's unique style and values. Mya&Friends came to Friction Studio with the main problem of not having a website at all. Without an online presence, they were losing potential customers and struggling to reach a wider audience. Additionally, they had no established brand identity and were in need of a cohesive branding strategy

1

Lack of a website: Mya&Friends had no online presence, which made it difficult for customers to learn about their products and purchase them.

2

No established brand identity: Mya&Friends had no consistent branding across their marketing materials, making it difficult for customers to recognize and remember their brand.

3

No cohesive branding strategy: Mya&Friends had no clear direction or plan for their branding, leading to a disjointed image for the brand.

4

No logo and packaging: Mya&Friends had no logo and packaging design for their brand.

The Solution

To solve these problems, Friction Studio provided Mya&Friends with a complete branding and website design on the Shopify platform. We worked with the client to establish a cohesive branding strategy and created a professional and modern website that showcases their high-quality and stylish products. We also optimized the website for mobile viewing and included a responsive design to ensure that it is easily accessible to customers on any device.

How we manage the project?

A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.

UX Design

UI Design

Interactive

Development

Logo Construction

Packaging Design

Simplified Navigation

The website's navigation was simplified, and clear calls to action were added. The navigation menu was streamlined, making it easier for customers to find the products they were looking for.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

The illustration style went through severalphases and multiple iterations.

Colors & Typography

Color

Primary Colors

#F26D22

#8866C5

Supporting color

#FFBBD8

#EEB746

Iconography

Clear Messaging

The website was updated with clear messaging that communicated the company's mission and the benefits of their products. The messaging was presented in a way that was easy to understand and was consistent with the company's brand identity and values.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Modern Design Elements

The website was redesigned to incorporate modern design elements that reflected the company's brand identity and values. The new design included updated typography, color scheme, and graphics that were consistent with the company's branding.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Design Consistency

The website's design was standardized and made more consistent, ensuring that all design elements were aligned with the brand's messaging and aesthetic.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Full Responsive

The website was optimized for mobile devices to ensure that users could easily access the site from their smartphones or tablets. The website was made responsive, with a design that automatically adjusts to different screen sizes and orientations

Results

Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.

58%

Increase in Online Store Sales

40%

Reduction in Bounce Rate

62%

Increase in Conversion Rate

Ready to reinvent your Shopify store design?

Friction Studio has helped hundreds of small eCommerce businesses over the years, to develop custom websites, create stunning brand designs, analyze engagement behavior, and offer a complete website makeover that takes businesses to the next level of success. Connect with us to book a session today!

Let's Talk!

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