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Complete guide Shopify Store Redesign

Learn what Shopify store redesign is and why it is important. 

In the ever-evolving world of e-commerce, staying ahead of the curve is essential for success. 

Your Shopify store is not just a website; it's the gateway to your brand, the virtual storefront that captures the attention of potential customers. But what happens when your store starts to feel outdated or fails to meet the ever-growing expectations of your target audience? It's time for a Shopify store redesign! 

In this blog post, we will explore the transformative power of a Shopify store redesign. We'll uncover the benefits it can bring to your business, highlight key considerations to keep in mind and share expert tips to guide you through the process. 

Also read: Complete guide to Shopify Design 2023 

What is Shopify store redesign? 

A Shopify store redesign refers to the process of revamping and refreshing the visual design, layout, and functionality of an existing Shopify storefront. 

It involves making strategic changes to improve the overall user experience, align the design with the brand identity, optimize for conversions, and incorporate the latest design trends and best practices. 

The goal of a Shopify store redesign is to enhance the website's aesthetics, usability, and performance, ultimately driving more traffic, increasing engagement, and boosting sales. A well-executed Shopify store redesign can breathe new life into your online business, attract more customers, and provide a competitive edge in the crowded e-commerce market.

6 signs your online store needs a Shopify store redesign

Is your Shopify store not performing as well as you want it to? Here are six signs that indicate it may be time for a website redesign.

1. Slow loading speed

A slow website not only frustrates visitors but also impacts your business's bottom line by increasing bounce rates and reducing conversions. 


How to identify this problem?

  • Poor page speed score on PageSpeed Insights
  • High bounce rate
  • Low average time spent on a page
  • Decreased search engine rankings
  • Bad overall UX

How to fix this problem?

Google PageSpeed Insights is a powerful tool that provides insights into your website's performance and offers actionable recommendations. Use these recommendations to improve your Shopify store performance. 

Additionally, you can consider the following tips -

  • Optimise image formats and sizes: Compress and optimise images without compromising quality. Use image formats like JPEG or WebP and employ tools or plugins to automatically compress images during the upload process. Additionally, consider lazy loading, where images load as users scroll down the page, to reduce initial page load time.

  • Streamline plugins and scripts: Excessive plugins and scripts can weigh down your website and impact loading speed. Review and remove unnecessary plugins, and consolidate scripts when possible. Choose lightweight alternatives or opt for custom development to reduce reliance on external plugins.

2. Poor mobile conversions

In today's digital landscape, a mobile-friendly website is no longer a nice-to-have but rather a necessity. 

With the majority of internet users accessing the web through mobile devices, businesses must prioritise optimising their websites for mobile conversions. If your brand is experiencing poor mobile conversions, it's a clear indication that your website may need a redesign. 

How to identify this problem?

  • High bounce rate on mobile
  • Lower conversion rates on mobile
  • Slow loading time on mobile
  • Lack of mobile-optimised design and/or content
  • Inconsistent user experience across devices

How to fix this problem?

To improve mobile conversions for Shopify stores, implementing responsive design is key. Responsive design ensures that your website adapts seamlessly to different screen sizes and devices, providing a consistent user experience. Here are a few essential steps to enhance mobile conversions through responsive design:

  • Optimise the mobile layout: Ensure that your website's design elements, such as images, text, and buttons, are appropriately sized and spaced for mobile screens. Simplify the navigation menu to make it easy for users to find what they're looking for. Avoid clutter and prioritise essential information and products. Implement a clean and intuitive design that guides users smoothly through the conversion funnel. Test the mobile layout on various devices to ensure a seamless experience across the board.

  • Improve mobile page load speed: Optimise the performance of your Shopify store by compressing images, minimising code, and enabling browser caching. Prioritise critical content to load first, so users can quickly access important information and make purchases. Regularly monitor your website's loading speed using tools like Google PageSpeed Insights or GTmetrix, and address any identified issues promptly. 

  • Simplify the checkout process: Mobile users prefer a streamlined and hassle-free checkout process. Implement a simplified, one-page checkout for mobile devices to minimise the steps and form fields required to complete a purchase. Enable guest checkout to eliminate the need for users to create an account. Incorporate mobile payment options, such as Apple Pay or Google Pay, for a seamless and efficient checkout experience. 

3. High bounce rate

When visitors land on your website and leave without engaging further or exploring additional pages, it indicates a high bounce rate. A high bounce rate not only affects your website's overall performance but also hinders your ability to convert visitors into customers. 

How to identify this problem?

  • Analyse your store analytics for bounce rates over the last 30, 60, and 90 days.
  • Analyse behavioural flow insights to see where visitors drop off.

How to fix this problem?

  • Improve navigation: Optimise website navigation, simplify menus, and incorporate a search bar for easy information retrieval.
  • Create relevant and engaging content: Ensure a visually appealing and consistent Shopify design, prioritise important content above the fold, and optimise for mobile responsiveness. Use compelling headlines, concise copy, and visually appealing media.
  • Identify drop-off pages and improve them: These pages could be potential bottlenecks in your conversion funnel. Once identified, focus on optimising these pages to improve user engagement and encourage visitors to continue exploring. Consider redesigning the layout, improving the content, adding clearer CTAs, or addressing any issues that may be causing visitors to leave. 
  • Incorporate personalization: Tailoring the user experience to individual visitors can significantly improve engagement and reduce bounce rates. Leverage personalization tools and techniques to deliver relevant content, product recommendations, or special offers based on each visitor's preferences, browsing history, or demographic information. 

4. Storefront and branding are not aligned completely

Consistency in branding is crucial for building a strong and recognizable identity for your business. If your website's storefront and branding elements are not aligned completely, it can create confusion among your audience and undermine your brand's credibility.

How to identify this problem?

  • Inconsistent visual elements
  • Mismatched tone and voice
  • Contradictory messaging

How to fix this problem?

  • Review brand guidelines: Start by revisiting your brand guidelines and ensure they accurately represent your brand's identity, values, and visual elements. If necessary, update the guidelines to reflect any changes in your brand's positioning or target audience.
  • Redesign visual elements: Align the visual elements on your website, such as color palettes, typography, and imagery, with your brand guidelines. Ensure consistency across all pages and elements, including headers, footers, buttons, and graphics. This will create a cohesive and visually appealing storefront that accurately represents your brand.
  • Refine brand messaging: Review the content on your website and ensure that it aligns with your brand's core message and values. Develop clear and concise messaging that resonates with your target audience and reflects your brand's unique selling points. Use consistent language, tone, and voice throughout the website to reinforce your brand identity.
  • Improve UX: Evaluate the user experience on your website and make necessary improvements to align it with your brand. Optimise the website's layout, navigation, and functionality to provide a seamless and intuitive browsing experience that reflects your brand's values and personality. Incorporate your brand's visual elements strategically to enhance the user experience and strengthen brand recognition.
  • Seek professional assistance: If aligning your storefront and branding seems overwhelming or if you lack the expertise, consider working with a professional web designer or agency. They can help you redesign your website, ensuring a cohesive and aligned storefront and branding that accurately represents your business.

5. Poor search engine rankings

In the highly competitive online landscape, a strong search engine presence is vital for the success of your business. Especially when almost half of online shoppers begin their online shopping journeys with a quick Google search!


If your website is struggling with poor search engine rankings and failing to appear prominently in search results, it's a clear sign that your business needs a website redesign.

How to identify this problem?

  • Low organic traffic
  • Lack of keyword visibility
  • Competitors outrank you drastically
  • Limited backlinks and domain authority

How to fix this problem?

  • Conduct keyword research: Identify relevant keywords and phrases that your target audience uses to search for products or services similar to what you offer. Incorporate these keywords strategically into your website's content, including titles, headings, meta tags, and throughout the body text. 
  • Optimise on-page elements: Improve meta descriptions, title tags, and URL structures to make them concise, descriptive, and keyword-rich. Optimise image alt tags, header tags, and internal linking to enhance the overall structure and organisation of your website.
  • Improve website loading speed: Optimise your website's loading speed by compressing images, minifying code, etc. 
  • Enhance mobile responsiveness: With the increasing use of mobile devices for web browsing, having a mobile-responsive website is crucial for search engine rankings. 
  • Build quality backlinks: Develop a backlink strategy to increase your website's authority. Seek opportunities to collaborate with industry influencers, guest post on reputable websites, and engage in content marketing activities to generate quality backlinks.

6. Most (or all) CTAs are ineffective

Call-to-actions (CTAs) play a critical role in guiding visitors to take specific actions on your website, such as making a purchase, subscribing to a newsletter, or filling out a contact form. If your CTAs are ineffective and fail to generate the desired response from your audience, it's a clear indication that your business needs a website redesign.

How to identify this problem?

  • Low traffic to conversion rate  
  • Low CTA button interaction

How to fix this problem?

  • Craft compelling copy: Create clear and persuasive copy for your CTAs that communicates the desired action and the benefit or value visitors will receive by taking that action. Use strong action verbs, personalise the language, and highlight the value proposition to make the CTA more appealing.
  • Strategic placement: Carefully consider the placement of your CTAs to ensure they are prominently displayed and easily accessible on your website. Place CTAs in strategic locations such as above the fold, at the end of blog posts, or on product pages where visitors are most likely to convert. Test different placements to determine the most effective positions for your CTAs.
  • Design and visual appeal: Design visually appealing CTAs that stand out from the rest of the content on your website. Use contrasting colours, bold typography, and eye-catching graphics to draw attention to the CTAs. Make sure the design aligns with your brand identity and complements the overall aesthetics of your website.
  • A/B testing: Conduct A/B testing to compare the performance of different CTAs. Test variations in copy, design, placement, and even colours to identify which combinations generate the highest conversion rates. Continuously optimise your CTAs based on the insights gained from A/B testing.

Overwhelmed by the idea of a Shopify store redesign?

Don't fret! Seeking professional help can make the process smoother and more effective. 

Redesigning your Shopify store is a significant undertaking that requires careful planning, attention to detail, and expertise in user experience and design principles. By partnering with a professional web designer or agency experienced in Shopify, you can alleviate the stress and ensure a successful redesign that aligns with your business goals.

Our team of Shopify experts can help you! 

Check out how we helped Potter Hemp rebrand and redesign its Shopify store here.

Want to browse through more of our redesign projects? Check out our detailed case studies here.

Schedule a call with us to get started!

Frequently asked questions about Shopify store redesign 

Can you redesign your Shopify store?

Yes, you can redesign your Shopify store either by yourself or with the help of Shopify experts.

How much does Shopify customization cost?

A Shopify store redesign can cost anywhere between USD _______ based on how extensive your website is, the products you sell, and the customizations you may require in the UI/UX of the store. 

Can you edit a Shopify store after publishing?

Yes, you can edit and redesign your Shopify store after publishing.

Vishal Goswami
August 27, 2023

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