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7 reasons why you should migrate your business to Shopify

Where to take your online business? What eCommerce platform offers a high conversion rate? Where should non-essential retailers start? The global eCommerce trends are dynamic, and business owners opt for various strategies to expand their revenue.

“E-commerce is not an industry; e-commerce is a tactic”, said Tobias Lutke, the founder of Shopify. Many eCommerce businesses are making a transactional and strategic move toward Shopify, and here is why you should move your business to Shopify?

  1. The pot of gold for vendors and service providers

Shopify bridges the gap between customers and vendors/service providers. You get simplified functionality, flexibility and accessibility. Moreover, the platform gives an effective and highly responsive CRM software.

  1. The simplified integration

Shopify delivers merchants more coverage and support for more regions and countries across the globe. It provides small scale businesses with equal advantage in accessing digital resources. 

  1. Get more traffic to your Shopify store 

From SERPs to SEO elements to PCI standards, Shopify takes care of every aspect. You get to scale your business with responsive customer interference, and it gives you mobile-friendly designs across different platforms. 

  1. Security and Mobility

You can sell anywhere as Shopify offers multiple sales channels. You get Amazon, Facebook, and Walmart Marketplace. All the 200,00+ stores powered by Shopify have SSL encryption, and it cements the trust between merchants and shoppers.

  1. Analytics and Insights

Customer experience are directly proportional to your business’s growth and revenue. Shopify website gives you advanced E-Commerce analytics by gathering detailed data on your sales activity. You can improve your business strategy and improvise the marketing campaigns accordingly.

  1. Records Gross Merchandise Volume (GMV)

The platform records different components of the revenue. Therefore, it focuses on making its merchants successful. It sells, ships and processes payments for millions of businesses across 175 countries in the world.

  1. Quick setup and Launch

Shopify is one of the most cost-effective and highly customisable eCommerce platforms. The servers maintain a 99.8% rate on average. You can keep serving your customers without skipping a beat. Start your Shopify Journey, no matter which eCommerce platform you are using. 

If these reasons are not enough to make you tick, you are still stuck with

 “Is migrating to Shopify worth the trouble?”

The answer still is a definite YES! People know Shopify is huge, but exactly how huge? There are more than one million users are currently active on Shopify, and it holds approximately eleven per cent of the total e-commerce market share. Over the last decade, it has become the Leviathan. The eCommerce base is gradually shifting towards Shopify.


Inevitably, Shopify users convert leads into customers and have remarkably high conversion rates for businesses and brands. It helps you pick the right metric and velocity that navigates your business. 

“How to move your store to Shopify?”

We understand that Shopify can be a lot to take in, and no migration is free from hurdles. Friction Studio is an experienced Shopify agency that helps you make a frictionless switch. We are not just vendors for your business migration. We are the growth partners that make your E-commerce journey swift and transparent.

  • Assisted support for migrating to Shopify

Sure, Shopify offers manual tools to make the migration move, but you can either cook food yourself or ask someone else to do it. The technical part of the process includes configuration of data, importing store’s content, organising products and the list goes on. Shopify agencies take the load off your shoulder and deal with the technical and administrative tasks during the migration.

  • Reviewing, comparing and migrating databases 

The initial setup is extensive and exhausting. One in four businesses permanently loses data. The migration process includes exporting all the data from your source store to the CSV files. It includes comparing databases on both platforms and making changes accordingly.  Ensuring error-free transactions and an agile approach within a short time is not a one-person job.

  • Seamless migration within a week

Migrating data to another platform takes time. You would need to chalk out the steps to make the website switch. Many people choose to delegate the task to a dedicated team that streamlines a plan to execute the migration process with zero friction and no data and privacy breach. The protocol-independent assets of your store become functional and highly customisable as per your liking.

  • Domain Authority

A stabilised domain authority gives you leverage to be crafty in your niche and maintain the influx of visitors to your website store. The post-migration phase stabilises within a short time with a stabilised domain authority. A number of new stores lose their authority while making the switch. After all, a bad migration disrupts the flow and risks credibility. Hiring a migration expert is one of the ways for end-to-end Shopify Migration solutions. The new store does not lose its position while making a switch. 

  • Functional visual assets and themes

Shopify has a lot to offer. When you make the migrational shift, you face Protocol-dependent assets. These include tools misbehaving and affecting the functioning of your store, colours do not display correctly,  your browser address bar showing a warning, etc. Update the tools and find protocol-independent assets that comply with Shopify rules. 

  •  Live URLs and active redirects

Migrating from your source platform to Shopify need focus and efforts. Make sure that all the products are visible in the website catalogue and search is functional. For example, product variants, attributes, custom fields, product titles, descriptions, images, inventory, etc., are in the correct order of business. The automated test runs to see everything is error-free and performs appropriately. So, you do not lose any revenue and customer trust from people landing on dead pages. 

  • Seeking beneath the surface through strategic planning

Shopify gives you various options to import data, like Batch importing products and directly importing from other eCommerce platforms. If your source eCommerce platform is not listed in Shopify, you might have to consider importing products with a CSV file. During your migration process, you will be staring down at a lot of data. The volume can get overwhelming, and you are bound to make mistakes.  The good news is you can seek guidance from a store expert to help with the transfer, from uploading to transferring to organising your data; who do it all. 

  • Keep your revenue going while building the new store

Cornering a niche market to generate your revenue is now a plausible strategy. You can take help you develop your site, which is redirects ready and SEO Optimised. For example, your product gets a feature in a popular blog, but the link is to the old store. Ensure you don’t lose your potential customer, and the redirects are at your service to win back the potential sale. Any customer with an old URL will automatically end up on the new site after your switch. 

  • Perform complete migration in one go

Implementing a structured walk-through process for a feature-rich and scalable business is not a piece of cake. For example, Is any file creating a roadblock? Is everything relevant on the page? Is the value of the product or service clear? Is anything confusing to the customer’s eye? How do you remove embedded HTML to transport the product details? The answers to your every “migration to Shopify” related question are easily solved. 

  •  Launch your Store with an expert guide

Going global has become a necessity for every business, and it is only a natural and inevitable step toward growth. You can build an identical clone of your business model on Shopify. Moreover, the password-protected store will remain intact without any data loss until you are ready to use it. 

Over 25% of the global population shops online. While things have become more accessible for customers, eCommerce traders face new challenges. After all, making a shift in your eCommerce platform is not linear but a series of definite steps. The process has its ebb and flow. The fully-integrated and full-scale migration becomes a piece of cake with experts. We analyse your DTC business and implement its functionality while making the moves. Our strategic plan includes compatible, integrated, and frictionless migration. 

Every ‘if this, then that” scenario while migrating your store to Shopify becomes predictable and manageable with the team of experts. Consequently, your shift to new technology becomes hassle-free, and the minutest detail is taken care of. Do you still have any doubts regarding migration to Shopify?

We are just one click away. Contact now! 

Ravi Rathee
January 18, 2023

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