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Anemone Vinkel, a handloom saree brand, partnered with Friction Studio to design their online store from scratch that reflected their unique qualities of sarees, while ensuring a frictionless user experience.
Despite its popularity locally, the brand faced challenges in reaching a wider audience and increasing sales. In an effort to expand its reach, Anemone Vinkel decided to create an online store to sell its products directly to customers.
The online market for sarees is highly competitive, and a handloom saree brand will need to differentiate itself from other brands to stand out.
Handloom sarees have a rich cultural heritage, and the brand wanted to balance that with a modern, appealing online presence to attract a wide range of customers.
The website's design and user experience are critical factors in attracting and retaining customers. We had to find the right balance between aesthetics and functionality to create a positive user experience.
As customers are more likely to make a purchase using their mobiles, it's very crucial for the website to be mobile friendly.
To address these issues, we took a thorough approach to understand the brand's unique needs and requirements. Based on this understanding, we crafted a custom web design strategy that effectively showcased the brand's products and ethos.
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A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.
We focused on creating a clear and organized layout, emphasizing the user flow and experience.
Typography
Primary Font
Color
Primary Colors
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Secondary Font
Supporting color
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We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.
We created brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.
A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.
We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.
Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate
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