Friction Studio was approached by Fabcurate, a curated fabrics brand, to redesign their website that would reflect the company's unique approach to curating high-quality fabrics.
Fabcurate is a curated fabrics brand that specializes in high-quality, designer fabrics for fashion and home decor. However, their current website was cluttered, messy, and unorganized, which was causing frustration for customers and hindering sales.
The current website design was cluttered and difficult to navigate, with too many elements on the page competing for attention. This was causing confusion for customers and making it difficult for them to find what they are looking for.
The navigation of the website was not intuitive and it was difficult for customers to find the products they were looking for. This was leading to a high bounce rate and low conversion rate.
The website was plagued by bugs and speed issues, causing frustration for customers and hindering their ability to complete a purchase. This was leading to a high abandonment rate and low customer satisfaction.
The website was not optimized for mobile devices, the customers were not able to access the website or make purchases on the go. This was limiting the reach of the brand and hindering sales.
To address these issues, a design case study was conducted to identify the root causes and come up with solutions to improve the user experience on the website. The design team recommended a clean and minimalistic design that prioritizes white space and simplicity.
A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.
We focused on creating a clear and organized layout, emphasizing the user flow and experience.
Typography
Primary Font
Color
Primary Colors
#F26D22
#8866C5
Secondary Font
Supporting color
#FFBBD8
#EEB746
We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.
We created brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.
A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.
We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.
Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate