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HFO

Friction Studio was approached by Fabcurate, a curated fabrics brand, to redesign their website that would reflect the company's unique approach to curating high-quality fabrics.

The Challenges

Fabcurate is a curated fabrics brand that specializes in high-quality, designer fabrics for fashion and home decor. However, their current website was cluttered, messy, and unorganized, which was causing frustration for customers and hindering sales.

1

The current website design was cluttered and difficult to navigate, with too many elements on the page competing for attention. This was causing confusion for customers and making it difficult for them to find what they are looking for.

2

The navigation of the website was not intuitive and it was difficult for customers to find the products they were looking for. This was leading to a high bounce rate and low conversion rate.

3

The website was plagued by bugs and speed issues, causing frustration for customers and hindering their ability to complete a purchase. This was leading to a high abandonment rate and low customer satisfaction.

4

The website was not optimized for mobile devices, the customers were not able to access the website or make purchases on the go. This was limiting the reach of the brand and hindering sales.

The Solution

To address these issues, a design case study was conducted to identify the root causes and come up with solutions to improve the user experience on the website. The design team recommended a clean and minimalistic design that prioritizes white space and simplicity.

How we manage the project?

A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.

UX Design

UI Design

Interactive

Development

Logo Construction

Packaging Design

Clean & organized layout

We focused on creating a clear and organized layout, emphasizing the user flow and experience.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

Our first task was to give a makeover to Sleepiest's logotype and corporate identity.

The illustration style went through severalphases and multiple iterations.

Colors & Typography

Typography

Primary Font

Le Mans

Aa Bb Cc

Color

Primary Colors

#F26D22

#8866C5

Secondary Font

Roboto Cond.

Aa Bb Cc

Supporting color

#FFBBD8

#EEB746

Iconography

Visual Appeal

We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Brand Consistency

We created  brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Product Content Reorganization


A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

Extra attention to detail development

Our team really got into the application's mood. We weremotivated to focus on every little detail including icon animation,to really enhance the user interaction.

Every element made with love

Brand Guideline oriented UI Design

Finally, after defining a clear brand guideline, our team adapted thesite's design as per the guidelines. This helped the brand communicate their brand's vision and offering more effectively.

5+

Screens

Full Responsive

We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.

Results

Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.

58%

Increase in Online Store Sales

40%

Reduction in Bounce Rate

62%

Increase in Conversion Rate

Ready to reinvent your Shopify store design?

Friction Studio has helped hundreds of small eCommerce businesses over the years, to develop custom websites, create stunning brand designs, analyze engagement behavior, and offer a complete website makeover that takes businesses to the next level of success. Connect with us to book a session today!

Let's Talk!

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