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Yuyo Botanics for a complete branding and Shopify website design. They wanted a clean and modern website that showcased their high-quality products.
Yuyo Botanics needed a quick and new brand strategy. Their old website was full of design inconsistencies among websites and labels. They were looking for someone who could help them increase traffic, add enhanced functionalities, improve user experiences, and help them generate more leads. Yuyo Botanics reached out to Friction Studio for a complete design overhaul. Upon a detailed analysis of their site's user experience and technical parameters, we discovered that their current website design lacked in the following aspects:
Their website lacked basic brand guidelines. This adversely affected their sales metrics and led to maximum drop-offs from the homepage itself.
Potter Hemps' website design inconsistency led to increased bounce rates as users found it challenging to understand the exact message put forward through various pages.
Too many graphics, colors, and inconsistent fonts made them visually unattractive, reducing engagements with the page.
The product images used across the product pages did not allure the users' interest and lacked focus to a larger intent.
Analyzing the current website state of Yuyo Botanics's website, we conducted several discovery sessions and noted every little detail that could affect the websites' user experience. Upon a mutual discussion, we created a wireframe of how we shall proceed, which is as follows:
A Complete user research followed by persona-based journeys to arrive at a design that’s intuitive yet simple.
We focused on creating a clear and organized layout, emphasizing the user flow and experience.
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Typography
Primary Font
Color
Primary Colors
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Secondary Font
Supporting color
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We used bold and unique typography and a minimalistic color palette to create a standout aesthetic. We also highlighted the brand's unique selling points, such as oversized fit, high-quality materials, and versatile style, through eye-catching product photography and clear product descriptions.
We created brand guidelines to ensure that the brand's visual hierarchy is maintained consistently over time.
A well-categorized product page not only benefits from an SEO stand point and improves discoverability, but also eases a visitor's journey on your site by helping them discover their preferred products quickly.
We ensured the website is fully responsive to provide an optimal viewing and interactive experience for users regardless of the device they are using.
Post the launch of their new website, our client witnessed a rise in engagement and traffic on its product pages.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate
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